The Pure Relief line of products was formulated to reduce the overload exposure to multiple chemical ingredients. Most ingredients in general use are quite safe while only a few are known to cause reactions in sensitive individuals. Our goal is to offer a gentle, soothing line of personal care products that will not trigger sensitivities and allow you to pamper yourself without a high environmental impact or cost.
Chemical sensitivity is not a new condition but has been on the increase in more recent decades. Even if you are not particularly sensitive, limiting your exposure to active chemicals is a wise choice. Natural vegetable oils and butters offer an excellent source of skin care and can be formulated to suit all skin types.
Marketing in the modern world has programmed us to believe that strong scent, voluminous foam, bright multi-layer packaging are all marks of quality. This is not true; good skin and hair care rely on a few principles and if your skin and hair are kept soft and hydrated they look radiant.
Fragrances are one of the ingredients that can and do cause discomfort for some individuals. We do not use fragrances at all in our formulations. If you wish to use your favorite fragrance you can do so secure in the knowledge it won’t be competing with fragrances from your personal care products.
Botanical extracts are very popular now and are frequently promoted as part of the product marketing. We regard botanical extracts as a category of active chemicals; in part because as extracts of natural products their composition is complex and not always well understood. Some are quite therapeutic, others benign, but for certain individuals, some of these extracts are as strong a trigger as any synthetic chemical.